Around 462 million of India’s 1.3 billion people are online. And while this is a relatively small proportion of the population – 34.8 % – India has the second largest number of internet users in the world, and has experienced 30.5 % growth since 2015. In 2017, 1.06 billion individuals (or 79 % of the population) had mobile subscriptions. As mobile data plans become more affordable and ubiquitous, access to the internet in India should become more widespread in the next several years.
In areas where infrastructure and fixed telecom lines are patchy, and many people would have to walk miles to access the internet, it makes sense that internet use will be driven by the availability of affordable mobile phones and tablets. As a result, brands targeting Indian consumers need to adopt a mobile-first approach in their campaigns, websites, and social network pages to be effective.
Facebook is the fourth most popular page in India, after Google.co.in, YouTube.com, and Google.com. As of January 2017, users of Facebook in India were 24 % female and 76 % male.
According to Socialbakers, the most popular Facebook pages in India are: Indian Prime Minister Narendra Modi (43,061,323 fans); cricketer and captain of the Indian national team Virat Kohli (36,046,386); and Bollywood actor and producer Salman Khan (35,632,958 fans).
LinkedIn in India has the second largest user base in the world, just behind the US in terms of user numbers (42 million). In an interview with The Indian Economic Times, Hari Krishnan, LinkedIn’s business head in India, says that mobile use changes a LinkedIn user’s behaviour, focusing on “four key areas: user profiles, status updates, groups and the inbox.”
Analyst Rajesh Prabankhar reports that social network users in India are mostly urban, male, and under 34 years old.
Video consumption in India is also on the rise. YouTube is the second most visited site in India according to Alexa, and is preceded only by Google.co.in in total traffic.
In 2016, users in India spent over 48 hours a month viewing content on YouTube. 70 % of YouTube viewers are under the age of 35, and were 38 % female and 62 % male. Usage of YouTube in India has grown at a rate of 90 % since 2015.
The most popular YouTube channels in India are: Indian music label and film studio T-Series (25,684,901,483 total video views and 27,469,467 subscribers); Hindi-language based channel Sony Entertainment Television – India (11,945,946,483 total video views and 16,106,246 subscribers); and Indian cable and satellite television channel Zee TV (11,334,373,263 total video views and 8,995,983 subscribers).
The number of Twitter users in India has expanded rapidly in recent years. Currently, the platform has 23.2 million active monthly users. However, Twitter accounts for only 17 % of all Indian social network usage.
The most followed Twitter accounts in India are: Indian Prime Minister Narendra Modi (36,439,287 followers); Indian film actor Amitabh Bachchan (30,889,231 followers); and Indian film actor and producer Shah Rukh Khan (30,088,806 followers).
In areas where infrastructure and fixed telecom lines are patchy, and many people would have to walk miles to access the internet, it makes sense that internet use will be driven by the availability of affordable mobile phones and tablets. As a result, brands targeting Indian consumers need to adopt a mobile-first approach in their campaigns, websites, and social network pages to be effective.
- India has over 260 million active social media users.
- Facebook is the biggest social network in India, with around 241 million users in 2017.
- LinkedIn has around 42 million users.
- Twitter has 23.2 million active users, the second largest base in Asia-Pacific.
Facebook is the fourth most popular page in India, after Google.co.in, YouTube.com, and Google.com. As of January 2017, users of Facebook in India were 24 % female and 76 % male.
According to Socialbakers, the most popular Facebook pages in India are: Indian Prime Minister Narendra Modi (43,061,323 fans); cricketer and captain of the Indian national team Virat Kohli (36,046,386); and Bollywood actor and producer Salman Khan (35,632,958 fans).
LinkedIn in India has the second largest user base in the world, just behind the US in terms of user numbers (42 million). In an interview with The Indian Economic Times, Hari Krishnan, LinkedIn’s business head in India, says that mobile use changes a LinkedIn user’s behaviour, focusing on “four key areas: user profiles, status updates, groups and the inbox.”
Analyst Rajesh Prabankhar reports that social network users in India are mostly urban, male, and under 34 years old.
Video consumption in India is also on the rise. YouTube is the second most visited site in India according to Alexa, and is preceded only by Google.co.in in total traffic.
In 2016, users in India spent over 48 hours a month viewing content on YouTube. 70 % of YouTube viewers are under the age of 35, and were 38 % female and 62 % male. Usage of YouTube in India has grown at a rate of 90 % since 2015.
The most popular YouTube channels in India are: Indian music label and film studio T-Series (25,684,901,483 total video views and 27,469,467 subscribers); Hindi-language based channel Sony Entertainment Television – India (11,945,946,483 total video views and 16,106,246 subscribers); and Indian cable and satellite television channel Zee TV (11,334,373,263 total video views and 8,995,983 subscribers).
The number of Twitter users in India has expanded rapidly in recent years. Currently, the platform has 23.2 million active monthly users. However, Twitter accounts for only 17 % of all Indian social network usage.
The most followed Twitter accounts in India are: Indian Prime Minister Narendra Modi (36,439,287 followers); Indian film actor Amitabh Bachchan (30,889,231 followers); and Indian film actor and producer Shah Rukh Khan (30,088,806 followers).